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The Black Art of Business Analysis

Start by looking at the scenario

Introduction

Introduction

Cadwell Car Company (C3)
Cadwell Logo
The C3 logo on the front door of the Cadwell office building
The C3 logo on the front door of the Cadwell office building

The Cazador is based around the chassis of Jaguar's XK8 which, itself, shared its platform with the Aston Martin DB7. The DB7, in turn, was based on the stillborn XJ41/42 project built on a modified XJ-S chassis conceived in the mid-1980s.

The Cazador uses a spaceframe design largely comprised of carbon fibre for a low-weight yet highly protective construction.

For the engine, Cadwell will use the ever-popular small block Ford V8. Cadwell will significantly modify the engine to balance performance against tight EU/UK emissions targets to arrive at the best compromise available on the market today.

The Company

The Company

Alan Breck started C3 back in the early 1990s at the historic Cadwell Park racing circuit. Initially, he sold his custom-designed vehicles in kit form in order to avoid purchase tax. His creations proved to be vastly more popular than even he had expected, winning several prestigious awards at home and even abroad. But now he wants to take the next step forward. The company has secured a UK Small Volume Car Manufacturer’s licence and it has plans to open an exciting new chapter in its history - producing its first design to be released in factory-built form only – the Cadwell Cazador® (main title illustration above).

Success has brought challenges, too - very quickly in its history Cadwell began running out of manufacturing space. The new Small Volume licence would allow the company to produce cars to a higher quality and still embody the design cues for which it is famous - but the problem is ... it will need space.

Cadwell is therefore looking at the need to re-tool and to find a factory suitable to begin building the Cazador. And Alan thinks he's found just the place ...

He was called by a friend to give him a head's up that an old foundry in Louth, a little over 5 miles from the Cadwell location, was now abandoned and in danger of being demolished by the local council to create a brown field site for industrial development.

There's no doubt that the new place will need a bit of TLC but it's a real gift, just when he needs it.

Apart from the cosmetic work to make it a place clients would want to collect their car from, the council would not directly sell it to C3 and so Alison has had to enter into a 10-year rental agreement with an option to buy at the end. However, the sweetener is that the council will levy very moderate rent and rates while the premises are being upgraded. After one year, these will rise to levels more consistent with the commerical value of the property.

Work to get the new location into shape has been continuing apace for 6 months now and, although it's beginning to feel a bit of a money pit, a dim light is beginning to show at the end of the tunnel.

Meet the Team

The ones who run the company

Alan

Alan Breck

Alan is the sole owner of C3 and the creative driving force behind the company. He is really keen to see the new "factory- only" product line be a great success.

Alison

Alison Hastie

Finance Director

Alison's primary role is to ensure that the company's finances are in good working order and to provide oversight on all projects.

Kim

James MacGregor

IT Director

All things IT fall into Jim's remit. He is a generalising specialist and is experienced and qualified in a wide range of IT-related activities.

Bill

William "Bill" Grant

Operations Director

Bill came to C3 from Lotus and brought with him a good deal of the spirit of that great British company. He will be responsible for the new operations.


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